What is #Hugs4Howard? 

#Hugs4Howard is a social campaign initiative through the Grand Valley State University chapter of the Public Relations Student Society of America and GrandPR at GVSU for one of the Advertising and Public Relations program's dearest professors, Peggy Howard, who is currently battling breast cancer. You can follow and find the GVSU community's words of encouragement, affirmation, and overall appreciation of Professor Howard by searching #Hugs4Howard on Facebook, Twitter, and Instagram!

How did #Hugs4Howard start?

While the Advertising and Public Relations (APR) program at GVSU has been growing steadily over past years, it still remains a very tight-knit community of both professors, students, alumni and professionals. With active and engaging clubs and organizations for students to participate in, the program is easily considered one of the most active in the university - and usually the most organized! As students, we wanted to be sure that we were offering continual support to Professor Howard throughout her journey, just as she has dedicated many hours to supporting and teaching us the ways of public relations and communications. With the help of professors and both the Grand Valley State University chapter of the Public Relations Student Society of America and GrandPR, #Hugs4Howard was born!

What's happening now?

Since beginning, #Hugs4Howard has gone from being a simple social media campaign to rally support for Professor Howard, to a fully functioning initiative run in part by a team of students in GrandPR. In addition to the public support through social media channels like Facebook, Twitter and Instagram, this team also funded and sold #Hugs4Howard wristbands in an effort to serve as a daily reminder to send positive thoughts, encouraging words and unending love to Professor Howard over the summer months.  

Results

The results were, of course, a tear-jerker. The amount of love and appreciation poured out from the APR community to Professor Howard has been inspirational and "the support and encouragement has been remarkable."